How Technology is Shaping the Future of Marketing - and everything else...

The role of technology in our business and personal lives has changed dramatically; No longer does it merely play a "supporting" role. Now, it's driving business performance and providing enrichment in our personal lives in a way that couldn't even have been imagined just 5 or 10 years ago. Over the next 5 years, Social platforms will evolve into new and timely sources of business intelligence. Company web sites might no longer be the first stop for customers interested in your product or service. This has the potential to disrupt the way many companies conduct their business, posing new challenges – and related opportunities – for IT, not the least of which are centered around data security.

Also, expect cloud computing to become so pervasive that the term itself becomes meaningless. The focus will shift from simple infrastructure solutions to the development of cloud strategies that deliver increased functionality and flexibility, utilizing a mix of public and private cloud-based application and platform services, to deliver user experiences that will satisfy the needs of a population that is growing ever more comfortable around technology in their business and personal lives.