Wednesday, January 12, 2011

O&Y Launches New Web Site for Personetics

January 12, 2011 - Trenton, NJ - O&Y Partners announced today that it has launched a new web site for Personetics, Ltd. - - to promote their automated customer servicing solutions to the financial services vertical. Based in New York and with a development center in Tel Aviv, Israel, Personetics was founded by seasoned technology entrepreneurs with deep experience in providing enterprise financial services technology solutions. Personetics' offerings include Digital Personal Banker™, a revolutionary new platform for the automation of customer interactions in banking and financial services. In addition to the developing the web site, O&Y also developed their corporate ID and branding, and collateral materials.

Says O&Y founder David Z Orban, "Personetics needed to develop their web site and collateral materials under an extremely tight time frame. They came to O&Y, knowing that - with our deep experience in B2B technology marketing and with financial markets - we would be able to deliver an extremely high-quality product, quickly and with minimal direction. And they have been very pleased with the results." He added, "We are looking forward to helping them to further expand their marketing footprint, in the near future."

About O&Y Partners
Based in Trenton, NJ, O&Y provides a comprehensive range of marketing services to start-up and early-stage B2B technology providers. With a perspective formed by more than 25 years of real-world problem-solving in the B2B technology marketing arena, O&Y brings a level of strategic and tactical expertise that our clients find to be extremely valuable and highly effective. For more information, visit their website at

About Personetics
Based in New York, with operations in Tel Aviv, Israel, Personetics provides next-generation technology solutions that enable financial institutions to re-think and improve the way they interact with their customers. For more information, visit their website at

Friday, January 7, 2011

E-Mail Marketing: Yea or Nay?

Email marketing is all about creating a channel for meaningful communication between your company and your customers. The best email marketing delivers helpful, actionable messages to customers, resulting in increased brand awareness; enhanced good will; qualified leads; and new - or returning - sales.

A successful program of email marketing can result in a higher average order value; increased sales conversions, or increased repeat sales from existing customers. Email marketing keeps your brand or company in the minds of your customer. For businesses with both an online and bricks-and-mortar presence, email marketing can drive your online customers to make offline purchases from your brick and mortar store.

Is Email Marketing Effective?

Uh, yeah. 89% of retailers listed email as their most successful marketing tactic.

Should Email Marketing Be a Top Priority?

Both analyst firm Forrester and online retail research firm seem to think so, with more than 88% of the retailers surveyed placing email as a "high" priority, largely for retaining their current customers.

Is Email Marketing Growing?

According to email service provider ExactTarget, in 2010, they expect 54% of marketers plan to increase their budgets for email marketing nitiatives.

How Successful is Email Marketing?
  • According to a 2009 study by marketing services provider Epsilon, 67% of email subscribers say they’ve purchased products offline specifically as a result of receiving an email from a retail company
  • A 2007 study by marketing research firm Marketing Sherpa found that consumers who subscribed to email newsletters generated 34% more product sales than those who didn’t
  • Online retail experts found that the average order conversion rate for marketing emails is 6%
  • In 2009, the Direct Marketing Association estimated that, on average, email marketing generated an average Return on Investment of nearly $44 for every dollar spent
Here are some stats from email marketing service provider MailChimp:

Making the leap into email marketing is easy and relatively inexpensive; it can be launched extremely quickly; and it has been documented to be extremely effective. However, launching an email campaign must be done with some caution and common sense... you really don't want to flood your prospects with what might be perceived as unwanted "spam." Doing so can even get your IP address black-listed, and that's definitely not the result you're looking for. There are many reputable email marketing service providers (at all price levels) who can help you with the logistics of launching and managing a campaign. But perhaps the single most important component is the content of your emails... it can be simply informational, or provide an offer of some sort, but you want to make certain that whatever you are sending will be appealing to your target prospects... otherwise, it will be discarded before it's even opened.

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