Wednesday, January 12, 2011

O&Y Launches New Web Site for Personetics

January 12, 2011 - Trenton, NJ - O&Y Partners announced today that it has launched a new web site for Personetics, Ltd. - - to promote their automated customer servicing solutions to the financial services vertical. Based in New York and with a development center in Tel Aviv, Israel, Personetics was founded by seasoned technology entrepreneurs with deep experience in providing enterprise financial services technology solutions. Personetics' offerings include Digital Personal Banker™, a revolutionary new platform for the automation of customer interactions in banking and financial services. In addition to the developing the web site, O&Y also developed their corporate ID and branding, and collateral materials.

Says O&Y founder David Z Orban, "Personetics needed to develop their web site and collateral materials under an extremely tight time frame. They came to O&Y, knowing that - with our deep experience in B2B technology marketing and with financial markets - we would be able to deliver an extremely high-quality product, quickly and with minimal direction. And they have been very pleased with the results." He added, "We are looking forward to helping them to further expand their marketing footprint, in the near future."

About O&Y Partners
Based in Trenton, NJ, O&Y provides a comprehensive range of marketing services to start-up and early-stage B2B technology providers. With a perspective formed by more than 25 years of real-world problem-solving in the B2B technology marketing arena, O&Y brings a level of strategic and tactical expertise that our clients find to be extremely valuable and highly effective. For more information, visit their website at

About Personetics
Based in New York, with operations in Tel Aviv, Israel, Personetics provides next-generation technology solutions that enable financial institutions to re-think and improve the way they interact with their customers. For more information, visit their website at

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